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Readers are innovators and opinion leaders. They hold senior positions in the private sector. They have large networks, and several board positions in other companies.
They have the highest incomes, the largest consumption and are concerned with quality and exclusivity.
This makes them the target group in the country with the greatest influence both in the consumer market and in the business communitys purchases and investments.
Residence
Source: Kilde: Forbruker & Media 2024/1 - 12+
Mid- / northern Norway
12%
Age
Source: Kilde: Forbruker & Media 2024/1 - 12+
Level of education
Source: Kilde: Forbruker & Media 2024/1 - 12+
Personal annual income
Source: Egen undersökning
1 000 000 - 1 499 000 NOK
15%
Household annual income
Source: Undersøkelse: Forbruker & Media '24/1 - MGI
750 000 - 999 000 NOK
14%
1 000 000 - 1 499 000 NOK
29%
The Decision-maker INDEX (100 = average norwegian population)
Source: Undersøkelse: Forbruker & Media '24/1 - MGI
The Opinionleader INDEX (100 = average norwegian population)
Source: Undersøkelse: Forbruker & Media '24/1 - MGI
Interior, house and home
202
TV, radio and music equipment
212
Income INDEX (100 = average norwegian population)
Source: Undersøkelse: Forbruker & Media '24/1 - MGI
Personal annual income 1 500 000 + NOK
403
Household annual income 1 500 000 + NOK
199