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Readers are innovators and opinion leaders. They hold senior positions in the private sector. They have large networks, and several board positions in other companies.
They have the highest incomes, the largest consumption and are concerned with quality and exclusivity.
This makes them the target group in the country with the greatest influence both in the consumer market and in the business communitys purchases and investments.
Residence
Source: Forbruker & Media 2023/2 - 12+
Mid- / northern Norway
11%
Age
Source: Forbruker & Media 2023/2 - 12+
Level of education
Source: Forbruker & Media 2023/2 - 12+
Personal annual income
Source: Forbruker & Media 2023/2 - 12+
1 000 000 - 1 499 000 NOK
12%
Household annual income
Source: Forbruker & Media 2023/2 - 12+
750 000 - 999 000 NOK
15%
1 000 000 - 1 499 000 NOK
26%
The Decision-maker INDEX (100 = average norwegian population)
Source: Forbruker & Media 2023/2 - 12+
The Opinionleader INDEX (100 = average norwegian population)
Source: Forbruker & Media 2023/2 - MGI
Interior, house and home
230
TV, radio and music equipment
193
Income INDEX (100 = average norwegian population)
Source: Forbruker & Media 2023/2 - 12+
Personal annual income 571 000 + NOK
364
Household annual income 1001 000 + NOK
188