Finansavisen

Finansavisen

Financial News
73% Mænd, 27% Kvinder, 25-59 år

Finansavisen (paper) - The Norwegian Financial Daily

Norwegian top executives start their day with Finansavisen!

The readers are innovators and opinion leaders. They hold leading positions in private business, have large networks, and several board memberships in other companies.

They have the highest incomes, the largest consumption, and are focused on quality and exclusivity.

This makes them the most influential target group in the country, both in the consumer market and in business purchases and investments.

  • Average age: 44 years (Population average: 46 years)
  • Average personal annual income: NOK 903,000 (Population: NOK 631,000)
  • Average household annual income: NOK 1,225,000 (Population: NOK 999,000)

Source: Forbruker & Media 2025/1

Residence

Kilde: Kantar TNS
Greater Oslo
48%
Eastern Norway excluding Greater Oslo
20%
Western/Southern Norway
19%
Mid- / Northern Norway
12%

Age

Kilde: Kantar TNS
Under 30 years
29%
30 - 44 years
24%
45 - 59 years
26%
60 years +
21%

Highest completed schooling

Kilde: Egen undersökning
Primary school
7%
High school
24%
University
69%

Personal annual income

Kilde: Undersøkelse: Forbruker & Media '24/1 - MGI
750 000 - 999 000 NOK
15%
1 000 000 - 1 499 000 NOK
16%
1 500 000 + NOK
5%

Household annual income

Kilde: Undersøkelse: Forbruker & Media '24/1 - MGI
0 - 750 000 NOK
34%
750 000 - 999 000 NOK
16%
1 000 000 - 1 499 000 NOK
25%
1 500 000 + NOK
25%

The Decision-maker INDEX (100 = average norwegian population)

Kilde: Undersøkelse: Forbruker & Media '24/1 - MGI
Top manager / CEO
417
Middel manager
220
Supervisor
81

The Opinionleader INDEX (100 = average norwegian population)

Kilde: Undersøkelse: Forbruker & Media '24/1 - MGI
Food and Drinks
163
Health
129
Clothes and shoes
175
Travel / leisure
187
Cars
278
Economy
338
Own profession
176

Income INDEX (100 = average norwegian population)

Kilde: Egen undersökning
Personal annual income 1 500 000 + NOK
352
Household annual income 1 500 000 + NOK
224

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