Finansavisen

Finansavisen

Taloudelliset uutiset
73% Miehet, 27% Naiset, 25-59 vuotta

Finansavisen MOTOR

MOTOR is Finansavisens regular Saturday magazine and Norways only weekly publication dedicated to cars and boats.

MOTOR conducts in-depth tests of the fastest, most expensive, and most luxurious vehicles, both on land and on water. The magazine covers a wide range of topics, from innovations and bestsellers to the latest technological developments, classic cars, and accessories for cars, boats, and motorcycles. Additionally, MOTOR includes articles on watches and other relevant consumer and lifestyle topics.

  • Average age: 44 years (Population average: 46 years)
  • Average personal annual income: NOK 768,000 (Population: NOK 631,000)
  • Average household income: NOK 1,083,000 (Population: NOK 999,000)

Source: Forbruker & Media 2025/1

 

Residence

Lähde: Kantar Gallup F&M 2025.1
Greater Oslo
33%
Eastern Norway
25%
Western / southern Norway
29%
Mid- / northern Norway
12%

Age

Lähde: Kantar TNS
Under 30 years
33%
30 - 44 years
18%
45 - 59 years
23%
60 years +
26%

Highest completed schooling

Lähde: Kantar Gallup F&M 2025.1
Primary school
5%
High school
42%
University
52%

Personal annual income

Lähde: Kantar Gallup F&M 2025.1
750 000 - 999 000 NOK
14%
1 000 000 - 1 500 000 NOK
14%
1 501 000 + NOK
9%

Household annual income

Lähde: Kantar Gallup F&M 2025.1
750 000 - 999 000 NOK
16%
1 000 000 - 1 499 000 NOK
26%
1 500 000 + NOK
23%

The Decision-maker INDEX (100 = average norwegian population)

Lähde: Kantar Gallup F&M 2025.1
Top manager / CEO
222
Middel manager
181
Supervisor
164

The Opinionleader INDEX (100 = average norwegian population)

Lähde: Kantar Gallup F&M 2025.1
Food and Drinks
126
Health
151
Clothes and shoes
162
Travel / leisure
166
Cars
336
Economy
222
Electronics
185
Politics and society
121
Own profession / profession
130

Income INDEX (100 = average norwegian population)

Lähde: Kantar Gallup F&M 2025.1
Personal annual income 571 000 + NOK
293
Household annual income 1001 000 + NOK
142

Mainosta Finansavisen

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