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Koti & puutarha

33% Miehet, 67% Naiset, 25-55 vuotta

Yleiskatsaus Tuotteet Yleisö Tiedot Yhteystieto

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The target group is established women aged 25-55, with an average age of 47 years. They make both big and small changes at home, are modern and stay up to date on interior trends.

Residence

Lähde: Kilde: Forbruker & Media 2024/1 - 12+

Greater Oslo

34%

Eastern Norway

26%

Southern/western Norway

25%

Mid- / northern Norway

14%

Age

Lähde: Kilde: Forbruker & Media 2024/1 - 12+

under 19 years

20 - 29 years

22%

30 - 39 years

15%

40 - 49 years

11%

50 - 59 years

18%

60 - 69 years

16%

70 years +

14%

Level of education

Lähde: Kilde: Forbruker & Media 2024/1 - 12+

primary school

10%

high school

32%

University

58%

Household annual income

Lähde: Undersøkelse: Forbruker & Media '24/1 - MGI

750 000 - 999 000 NOK

17%

1 000 000 - 1 499 000 NOK

23%

1 500 000 + NOK

16%

Personal annual income

Lähde: Undersøkelse: Forbruker & Media '24/1 - MGI

750 000 - 999 000 NOK

12%

1 000 000 - 1 499 000 NOK

1 500 000 + NOK

Opinionleader INDEX 2021 (100 = average norwegian population)

Lähde: Undersøkelse: Forbruker & Media '24/1 - MGI

Food and Drinks

197

Health

227

Cosmetics

330

Clothes and shoes

266

Travel / leisure

193

Cars

188

Interior, house and home

347

Economy

157

Politics and society

152

Income INDEX 2021 (100 = average norwegian population)

Lähde: Undersøkelse: Forbruker & Media '24/1 - MGI

Personal annual income 1 500 000 + NOK

230

Household annual income 1 500 000 + NOK

126

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