The target group is established women aged 25-55, with an average age of 47 years. They make both big and small changes at home, are modern and stay up to date on interior trends.
Residence
Bron: Forbruker & Media 2023/2 - 12+
Southern/western Norway
25%
Mid- / northern Norway
13%
Age
Bron: Forbruker & Media 2023/2 - 12+
Level of education
Bron: Forbruker & Media 2023/2 - 12+
Household annual income
Bron: Forbruker & Media 2023/2 - 12+
1 000 000 - 1 499 000 NOK
21%
Personal annual income
Bron: Forbruker & Media 2023/2 - 12+
1 000 000 - 1 499 000 NOK
4%
Opinionleader INDEX 2021 (100 = average norwegian population)
Bron: Forbruker & Media 2023/2 - 12+
Interior, house and home
418
Income INDEX 2021 (100 = average norwegian population)
Bron: Forbruker & Media 2023/2 - 12+
Personal annual income 1 500 000 + NOK
224
Household annual income 1 500 000 + NOK
126