Kapital

Kapital is Norways oldest business magazine. Since 2022, it has been published every Friday, with special editions covering both "business" and "pleasure."
The magazine targets readers in the business world, reaching leaders with high decision-making authority and large networks. Kapital also appeals to so-called "young professionals."
Readers are aged 25-55, have high incomes, and choose premium products when it comes to homes, cottages, and cars.

Average age: 44 years (Population average: 46 years)
Average personal annual income: NOK 854,000 (Population: NOK 631,000)
Average household annual income: NOK 1,131,000 (Population: NOK 999,000)

Source: Forbruker & Media 2025/1