Kapital is Norways business magazine.
Readers are centrally located in Norwegian business. They have high decision-making authority, and several board positions in other companies. Large networks give them strong influence, both privately and in business.
Kapitals readers are in the middle of life, aged 25-55. They have a very high income, and choose top shelf when it comes to capital goods such as houses, cottages and cars.
Average age: 46 years
Average personal annual income: NOK 718,000
Residence
Bron: Forbruker & Media 2023/2 12+
Western / southern Norway
25%
Mid- / northern Norway
10%
Age
Bron: Forbruker & Media 2023/2 - 12+
Level of education
Bron: Forbruker & Media 2023/2 - 12+
Personal annual income
Bron: Forbruker & Media 2023/2 - 12+
1 000 000 - 1 499 000 NOK
10%
Household annual income
Bron: Forbruker & Media 2023/2 - 12+
1 000 000 - 1 499 000 NOK
24%
The Decision-maker INDEX (100 = average norwegian population)
Bron: Forbruker & Media 2023/2 - MGI
The Opinionleader INDEX (100 = average norwegian population)
Bron: Forbruker & Media 2023/2 - 12+
Interior, house and home
265
TV, radio and music equipment
191
Income INDEX (100 = average norwegian population)
Bron: Forbruker & Media 2023/2 - 12+
Personal annual income 1 500 000 + NOK
422
Household annual income 1 500 000+ NOK
183